8 SEO Link Building Strategies

Posted on 4/28/2022, 1:49:10 PM

Link building is a gradual process, but it can help you rank at the top of Google when done right.
The goal is to build links back to your site on other websites of high quality and high authority. Blogging is an excellent way to build backlinks.

What is a link-building strategy?

A link-building strategy is a way to build backlinks to your website from other websites. Google relies on these backlinks to determine how important your website is. Sites with links from high authority websites rank higher on Google. Writing blog posts is a good way to build links back to your website.

Why is link building important?

Search engines use backlinks to determine search engine rankings and what websites get shown on the first page of the search engine. Pages on the top spot in the Google SERPs have 3.8 more backlinks than pages in spots 2-10. Google looks at how many links lead back to your website when determining your ranking. The more trustworthy, high-quality, authoritative links you get, the better. Links to your website also help users find your website.

Here are ten strategies that Marketers use to obtain backlinks

Guest Blogging

An excellent way to obtain a backlink is to create a blog post on a website with a similar audience to yours. According to a 2021 survey, 60% of bloggers write 1-5 guest posts per month. If you follow this strategy, make sure that the website on which you’re writing the post is relevant, authoritative, and attracts the same audience.

Create and distribute infographics

Infographics are an excellent way to attract traffic back to your website. 84% of companies that use infographics find them compelling.

For more information on why Infographics matter in SEO: 12 Reasons Why Infographics Still Matter in SEO

Get active on social media.

Make sure that you’re active on social media. Share posts, images, and updates. This boosts engagement and exposes your brand to more people who could share your best posts with their target audience.

Use resource links from trusted sites.

Create a resource post that links to other websites and send an email to the websites that you link to. They will likely link back to you.

Broken link strategy

Many websites have links to resources that are dead. You can contact these websites and have them link back to you. For example, if a website is linking to another website’s blog post about SEO, but that post is a dead link, you can contact that website and have them change that link to your SEO post.

Grow your personal brand

Post consistently. People will link to you as your brand grows. If you post quality content, people will link back. You’ll get 97% more inbound links and improve your search engine rankings by blogging consistently.

Check competitor backlinks

Focus on getting backlinks from websites with high domain and page authority. Contact these websites and have them link back to you too. Ahrefs will let you know what websites are linking back to your competitor.

For more information: How to Find Competitor Backlinks in 6 Easy Steps

Monitor your backlinks

Congrats on getting a backlink, but make sure you monitor your backlinks using Ahrefs because they might disappear. Use Ahrefs to monitor your backlinks over time. Are you improving? What can you do differently?

Building links is a gradual process and takes time. If you need help getting backlinks, book a call with an SEO expert. They will walk you through the process and get you unstuck.