Posted on 11/14/2022, 4:41:43 PM
Facebook has over 1 billion monthly active users per month. It is a channel that is very popular with marketers worldwide. It has high potential and is one of the best marketing platforms to target B2B and B2C. To effectively promote your website on Facebook, you need to know how to write killer ad copy. Here are some tips on how to do so.
First, make sure you set the correct targeting on Facebook. You want to target the right people. Your target should be as narrow as possible. When it comes to targeting, here are the different kinds of audiences to keep in mind
For example, for mentordial.com, we can target users who are interested in career development.
There are different types of ads that you can have on Facebook.
Sponsored posts appear in the newsfeed, while right-hand column ads appear to the right and are suitable for retargeting.
It's essential to get the text right for your ads. Good targeting will allow you to persuade people to click on your call to action and convert.
Here are some tips on writing compelling ads
For example, for a mentordial ad, we can have the following:
Here are some other tips
Here are some examples of killer ad copy:
The Soylent post arouses user curiosity by asking a simple question: "What does it taste like". The ad creative matches the ad copy and is eye-catching. There's a consistent narrative throughout the ad. It challenges people to taste Soylent.
The Microsoft Ad does an excellent job of describing how the product is better than the competition. It's the ultimate choice that "saves money" and the "next laptop."
The Asana ad is bright and creative. It tells you the benefits of using Asana: "Make work less work." It also arouses curiosity with the bold headline: "Whatever you can do, you can do with Asana" The clear call to action encourages people to sign up. The "free" encourages people to sign up. What is there to lose if it's free?
Writing Facebook ad copy is hard. If you need a mentor to help you, book a call with a marketing expert by going to mentordial.com. Our Facebook ad experts are well-versed in Facebook ads and can help you get unstuck.
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