The third busiest social media platform in the world, Instagram, offers amazing opportunities to market your brand to a diverse audience. In order to grab attention for your photos and stories, it takes more than colorful graphics and a quick come-on. While all the usual business advice to target a specific audience and only share top-quality content remains relevant, these Best Instagram marketing tips will help you reach levels of success you may not find elsewhere.
Personal profiles allow you to share some information about your company, products, and services, but switching to a business profile opens up more benefits. This is especially important when it comes to publishing Instagram ads without the need for the Facebook ads management page. Also, you get more in-depth analytics to test and perfect ads down the road. At the same time, create a brand-specific hashtag to use in every single post, story, and ad you make.
Avoid splashing your products all over Instagram every day. People respond poorly to pushy advertising. Instead, introduce or give more information about products cleverly mixed into more personal communication. What does your brand stand for? How do you want people to feel when they interact with it? Always keep audience values in mind when sharing a simple post, and ad, or creating an Instagram Story. If you find a mentor to help with your business growth, they can help figure out the most effective balance based on your metrics.
Some of the best startup advice focuses on watching your budget. Most small businesses cannot handle a high degree of risk. Therefore, carefully tune your Instagram-sponsored ad campaigns to specific target audiences. Invest in the most eye-catching and action-inducing graphics and copy possible. If you get tons of traffic to a regular post, push it even higher by turning it into a sponsored ad and making it work harder for your brand.
If you have a business to run, chances are you do not have the time or energy to become an influencer for an entire industry. However, you can still make an impact in your niche by sharing more than just product ads and information about your brand. At the same time, you add value to your social media feed, reach out to existing influencers for help with marketing. Find ones with a huge follower base and offers something of value in exchange for a product recommendation or positive post about your company.
The best marketing method of all time is word-of-mouth advertising. More people give recommendations for products and services on social media than anywhere else in today's world. If you want to tap into this powerful method of promotion, use your Instagram feed to interact with your target audience. Ask questions and respond to their answers. Collect photos or videos of them enjoying your products or doing anything related to your brand identity. The more you engage with consumers, the more likely they are to trust you with their purchases.
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