Getting more followers to your LinkedIn Company Page

Posted on 3/27/2023, 3:26:04 PM

LinkedIn is a powerful platform for businesses to connect with professionals, share updates, and promote their products or services. As a business owner or marketer, you want to grow your LinkedIn Company Page followers to expand your reach, build brand awareness, and ultimately drive leads and sales. In this article, we’ll discuss some effective strategies to help you increase your LinkedIn Company Page followers.

1. Optimize your Company Page

Make sure your Company Page has a professional and engaging profile picture and cover image. Your profile picture should be a high-quality image of your company logo, and your cover image should reflect your brand and showcase what you do. For example, if you sell software, you could use a screenshot of your product in action. Ensure that your company description is concise, informative, and well-written. Use relevant keywords in your description to help people find your page when they search for related topics on LinkedIn. Also, add your website URL, company size, and industry to your page. These details will make it easier for people to find and follow your page.

2. Share valuable content

Posting updates regularly is crucial to keeping your followers engaged. But the quality of your content is just as important as the frequency. Ensure that your content is relevant, informative, and engaging. Use images, videos, and infographics to make your content visually appealing. For example, if you're a marketing agency, you could share tips on how to improve your SEO or a case study of a successful marketing campaign you ran. Also, share industry news, thought leadership articles, and tips that are helpful to your audience. Engage with your followers by responding to comments and answering questions. This will help build a community around your brand and establish you as a thought leader in your industry.

3. Leverage LinkedIn Groups

LinkedIn Groups are an excellent way to connect with professionals in your industry and build relationships with potential customers. Join relevant groups in your industry or niche and engage with the members by posting useful content, commenting on posts, and answering questions. Also, share your Company Page updates in the groups to increase your reach and attract new followers. However, be careful not to spam the groups with promotional content. Focus on adding value to the group and building relationships with its members.

4. Encourage employees to follow and share

Your employees can be your best advocates on LinkedIn. Encourage them to follow your Company Page and share your updates with their networks. Also, ask them to add your Company Page to their LinkedIn profiles to increase visibility. You can create a social media policy to guide your employees on how to represent your brand on LinkedIn. This will help ensure that your employees are sharing the right content and representing your brand in a positive light.

5. Use LinkedIn Ads

LinkedIn Ads can help you reach a broader audience and promote your Company Page to targeted audiences. You can create sponsored content, sponsored InMail, and display ads to drive followers to your page. LinkedIn Ads allows you to target your ads by job title, company size, location, and other demographics to ensure that your ads reach the right people. This can be a cost-effective way to reach new followers and promote your brand on LinkedIn.

6. Analyze your performance

Finally, monitoring your LinkedIn Company Page performance regularly is crucial to track your progress and identify areas for improvement. Use LinkedIn Analytics to measure your page views, follower demographics, engagement rates, and other metrics. Use this data to optimize your content strategy and improve your performance over time. For example, if you notice that your posts are getting more engagement at a certain time of day, you can adjust your posting schedule to maximize reach and engagement.

Other Tactics

1. Collaborate with other brands and influencers

Collaborating with other brands and influencers in your industry can help you reach a wider audience and attract new followers. Find companies and influencers with similar values and target audiences and collaborate with them on projects, webinars, or content. By leveraging their network and promoting each other, you can grow your own followers and establish your brand as a thought leader in your industry.

2. Host contests and giveaways

Hosting contests and giveaways can be a great way to engage your audience and attract new followers. For example, you can run a contest where participants have to follow your Company Page, like and share your post, and tag a friend to enter. The prize can be a product or service you offer or something related to your industry. This can help you increase engagement, reach new followers, and generate leads.

3. Use hashtags

Using hashtags on your Company Page updates can help you increase visibility and attract new followers. Use relevant hashtags related to your industry or niche to make your content more discoverable. You can also create your own branded hashtag and encourage your followers to use it when they share your content.

4. Engage with your followers

Engaging with your followers is essential to building a community around your brand and establishing trust. Respond to comments and messages promptly, and ask questions to encourage conversation. This will help you build relationships with your followers and keep them engaged with your brand.

5. Share behind-the-scenes content

Sharing behind-the-scenes content can give your followers a glimpse into your company culture and help humanize your brand. For example, you can share photos or videos of your team at work, company events, or charity initiatives. This can help you build a stronger connection with your followers and attract new ones who are interested in your brand values.

6. Create video content

Video content is becoming increasingly popular on social media, including LinkedIn. Creating video content can help you increase engagement and attract new followers. You can create short videos introducing your team, sharing industry insights, or showcasing your products or services. Make sure your videos are informative, engaging, and visually appealing.

7. Offer exclusive content

Offering exclusive content to your followers can help you incentivize them to follow your Company Page. For example, you can offer a free e-book or whitepaper to your followers or give them early access to new products or services. This can help you build a loyal following and keep your audience engaged.

8. Attend and host events

Attending and hosting industry events can help you build relationships with other professionals in your industry and attract new followers. Attend industry conferences, webinars, or meetups and network with other attendees. You can also host your own events and invite your followers to attend. This can help you establish yourself as a thought leader in your industry and attract new followers who are interested in your expertise.

9. Optimize your updates for mobile

Many LinkedIn users access the platform on their mobile devices, so it's crucial to optimize your updates for mobile. Ensure that your content is easily readable on smaller screens and that your images and videos are optimized for mobile viewing. This can help you reach a wider audience and attract more followers.

10. Monitor your competitors

Monitoring your competitors on LinkedIn can help you stay up-to-date with industry trends and identify new opportunities to attract followers. Keep an eye on their content strategy, engagement rates, and follower demographics. This can help you adjust your own strategy and differentiate yourself from your competitors.

In conclusion, growing your LinkedIn Company Page followers takes time and effort, but by following these strategies, you can attract more followers and expand your reach on LinkedIn. Remember to stay engaged with your followers, provide value to them consistently, and analyze your performance to make data-driven decisions. With persistence and dedication, you can build a strong presence on LinkedIn and achieve your business goals.

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