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How to raise funding

Posted on 4/4/2023, 8:06:32 PM

Starting a new business is an exciting venture that requires a lot of hard work, dedication, and financial resources. Whether you're looking to launch a new product or service, expand your existing business, or enter a new market, you'll need funding to get your venture off the ground. But how can you raise the funds you need to achieve your goals? In this article, we'll explore some of the most effective strategies for raising funds for your startup.


The first and most obvious way to raise funds for your startup is to bootstrap. This means using your own savings, credit cards, or personal loans to finance your business. While bootstrapping can be risky, it also gives you complete control over your business and allows you to retain ownership of your company. This can be a great option for entrepreneurs who are just starting out and don't have access to other funding sources.

Friends and Family

Another way to raise funds for your startup is to ask friends and family for financial support. This can be a good option if you have a strong personal network and can convince your friends and family members to invest in your business. However, it's important to remember that this can also be a risky proposition, as it can strain personal relationships if the business doesn't perform as expected.


Crowdfunding has become an increasingly popular way for startups to raise funds. This involves launching a campaign on a crowdfunding platform such as Kickstarter or Indiegogo, and asking the public to contribute funds to your project in exchange for rewards. Crowdfunding can be a great way to raise awareness about your business and generate buzz, but it requires a lot of planning and effort to create a successful campaign.

Angel Investors

Angel investors are wealthy individuals who invest their own money in startups in exchange for equity in the company. Angel investors can be a great source of funding for early-stage startups, as they are often willing to take on more risk than traditional investors. To attract angel investors, you'll need to have a strong business plan, a clear value proposition, and a team with a track record of success.

Venture Capitalists

Venture capitalists are professional investors who invest in startups with the potential for high growth and returns. While venture capital can be a great way to raise a large amount of funding quickly, it also comes with significant strings attached. Venture capitalists will typically take a significant equity stake in your company and may require a seat on your board of directors. To attract venture capital, you'll need to have a clear and compelling business plan, a strong team, and a proven track record of success.

To raise venture capital, here are the steps

  1. Develop a Strong Pitch Deck Your pitch deck should be concise, visually appealing, and should tell a compelling story about your business. It should include the following key elements:
  • Company overview: This section should provide an overview of your company's history, mission, and values.
  • Problem and solution: Clearly articulate the problem your business is solving and how your product or service solves it.
  • Market opportunity: Explain the size of the market opportunity and how your business plans to capture market share.
  • Product or service: Provide a detailed description of your product or service and any key features or benefits.
  • Business model: Describe how your business generates revenue and what your pricing strategy is.
  • Team: Highlight your team's experience and expertise, and explain how they will contribute to the success of your business.
  • Financials: Include your financial projections and any key metrics that demonstrate the potential for growth.

Here's an example of a strong pitch deck: https://www.slideshare.net/LinkedInPulse/airbnb-first-pitch-deck-raising-600k-1208

  1. Identify Potential Investors Identifying potential investors can be a challenging task, but there are several resources available to help you. Some common sources of information include:
  • Venture capital databases: Sites like PitchBook and Crunchbase provide a wealth of information about venture capital firms and their investments.
  • Industry events: Attend industry events and conferences to meet potential investors and learn more about the funding landscape.
  • Networking: Reach out to your personal and professional networks to see if anyone can introduce you to potential investors.

Once you've identified potential investors, do your research to determine if they are a good fit for your business. Look for investors who have experience in your industry and who have a track record of success with companies at your stage of growth.

  1. Build Relationships with Investors Building relationships with investors is critical to securing funding. Once you've identified potential investors, take the time to research their investment philosophy and portfolio companies. Reach out to them to introduce yourself and your business, and be prepared to answer any questions they may have.

It's also important to follow up with potential investors after your initial meeting. Send them regular updates on your progress and milestones, and keep them informed of any new developments or challenges your business is facing.

Here's an example of a successful relationship-building strategy: https://www.businessinsider.com/how-one-entrepreneur-raised-43-million-from-investors-2015-8

  1. Negotiate Your Deal Negotiating the terms of your investment can be a complex process, but it's critical to ensure that you are getting a fair deal. Some key terms to consider include:
  • Valuation: Determine the value of your company and negotiate the percentage of equity you will give up in exchange for funding.
  • Board seat: Determine whether or not the investor will take a seat on your board of directors.
  • Investment agreement: Negotiate the terms of the investment agreement, including the amount of funding, the use of funds, and any contingencies.

It's important to remember that negotiations are a two-way street. Be prepared to compromise on some terms in order to secure the funding you need, but also be willing to walk away if the terms are not favorable.

Here's an example of successful negotiation tactics: https://www.forbes.com/sites/allbusiness/2019/05/21/how-to-negotiate-with-venture-capitalists/?sh=694ea3161698

  1. Complete Due Diligence Before the investment can be completed, the investor will conduct due diligence on your business. This involves a thorough review of your financial statements, business operations, legal and regulatory compliance, and other key areas.

    It's important to be transparent and forthcoming during the due diligence process, as any discrepancies or red flags can jeopardize the investment.
  1. Secure Funding Once due diligence is complete and any contingencies have been met, the investor will transfer the funds to your business. At this point, it's important to have a plan in place for how you will use the funds to grow your business.

    It's also important to maintain a good relationship with your investors and keep them updated on your progress. Regular communication and transparency can help build trust and increase the likelihood of future investments.


Another way to raise funds for your startup is to apply for grants. There are many organizations that offer grants to startups and small businesses, particularly those that are working on innovative technologies or addressing social or environmental challenges. While grants can be a great source of funding, they can also be difficult to obtain and require a lot of time and effort to apply for.

Bank Loans

Finally, you can also raise funds for your startup by applying for a bank loan. This is a more traditional form of funding that involves taking on debt rather than giving up equity. To qualify for a bank loan, you'll need to have a strong business plan, good credit, and collateral to offer. While bank loans can be a good option for established businesses, they can be difficult to obtain for early-stage startups.

In conclusion, there are many different ways to raise funds for your startup, each with its own advantages and disadvantages. By considering your options carefully and creating a strong business plan, you can choose the funding strategy that's right for your business and set yourself up for success. Good luck!

For fundraising advice, book a call with an investor at mentordial.com.

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