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What are long tail keywords?

Posted on 3/26/2023, 12:42:28 AM

When it comes to search engine optimization (SEO), long tail keywords are a vital component. They are specific phrases or queries that are more detailed than generic keywords and are typically used by people who are further along in the purchasing process. In this article, we'll explore what long tail keywords are, why they are important for SEO, and how to find and optimize for them.

What are Long Tail Keywords? Long tail keywords are phrases that are more detailed and specific than generic keywords. They typically contain three or more words and are often used by people who are further along in the purchasing process. For example, a generic keyword might be "shoes," while a long tail keyword might be "comfortable women's shoes for plantar fasciitis."

Long tail keywords are important for SEO because they tend to have lower competition, which means it's easier to rank for them. Additionally, because they are more specific, they tend to have higher conversion rates, as they attract people who are actively looking for a particular product or service.

How to Find Long Tail Keywords

  1. Use Google Autocomplete: When you start typing a search query into Google, you'll see suggestions pop up in the dropdown menu. These suggestions are based on what people are actually searching for, so they can be a great source of long tail keyword ideas.

  2. Use Keyword Research Tools: Keyword research tools like Google Keyword Planner, Ahrefs, SEMrush, and Moz Keyword Explorer can help you identify long tail keyword opportunities. These tools provide data on search volume, competition, and related keywords, making it easier to find keywords that are relevant to your business.

  3. Analyze Your Website Analytics: Look at the keywords that people are already using to find your website. You can use this information to identify long tail keyword opportunities that you may not have considered.

  4. Check Out Your Competitors: Look at what keywords your competitors are targeting and the content they are creating around those keywords. This can give you ideas for long tail keywords that you can target as well.

  5. Use Social Media: Look at what people are saying on social media about your industry or niche. This can give you ideas for long tail keywords that are relevant to your business.

How to Optimize for Long Tail Keywords

Once you've identified your long tail keywords, it's important to optimize your website and content for them. Here are some tips:

  1. Include long tail keywords in your website's meta descriptions, title tags, and header tags.

  2. Create content that targets your long tail keywords. This could include blog posts, product descriptions, or landing pages.

  3. Use long tail keywords in your image alt tags and file names.

  4. Include long tail keywords in your URL structure.

  5. Use long tail keywords in your internal linking strategy, linking to relevant pages on your website.

  6. Make sure your website is mobile-friendly and loads quickly. Google takes page speed into account when ranking websites.

  7. Use structured data markup to help search engines better understand your content.

In conclusion, long tail keywords are an important part of any SEO strategy. By targeting these specific phrases, you can attract highly targeted traffic to your website and improve your conversion rates. Use the tips outlined in this article to identify and optimize for long tail keywords and watch your website's traffic and sales grow.

For more marketing advice, book a call with a mentor at mentordial.com.

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