Hi, I'm Billy.

I'm currently a Product Designer @ Zettle by Paypal where I conceive and design user-centric experiences within the Alternative Payments & Remote Payments Team.

To me, UX and Digital Product design is the all-encompassing process of creative problem-solving.

...

Hi, I'm Billy.

I'm currently a Product Designer @ Zettle by Paypal where I conceive and design user-centric experiences within the Alternative Payments & Remote Payments Team.

To me, UX and Digital Product design is the all-encompassing process of creative problem-solving.

​It’s the thoughtful, intentional application of design knowledge in order to craft functional & intuitive user experiences.

​For me, the appeal of the UX field comes from a fundamental urge to understand human behaviour and psychology in order to craft user-centric and empathic experiences.

​Design first struck a chord with me while discovering the Bauhaus movement when I got my Product Design Bachelors Degree at Beckmans College of Design.

​Icons like Mies Van De Rohe, Marcel Breuer and Laszlo Moholy-Nagy made me realize that there’s an inherent truth to the axiom “Form follows function” which I personally swear by to this day when designing any user experience or interface.

​How an application looks, is less important than the content and information you can engage with inside of it. A great interface, in my opinion, fades away after a while, as we stop noticing it and using it becomes natural to us.

​Which is why good design should be unobtrusive, and why less is always more.