Digital Product + UX Designer with 4+ years experience leading user-first design strategy and implementing UX methodology to improve conversion, task completion, and user engagement. My versatility spans mobile (iOS and Android), SAAS, B2B, and B2C products. Drawing from my unique lived reality, res...

Digital Product + UX Designer with 4+ years experience leading user-first design strategy and implementing UX methodology to improve conversion, task completion, and user engagement. My versatility spans mobile (iOS and Android), SAAS, B2B, and B2C products. Drawing from my unique lived reality, research insights and data, I create wholistic experiences for others, where they can feel empowered, understood, and included.

I excel in environments that value user research, behavioural data, empathy, diversity, accessibility, and inclusion. Born in the 3rd world now living in the 1st world, my diverse set of experiences adds immense value to teams and heavily influences the way I solve problems.

I particularly love helping entrepreneurs, non-profits, and the hospitality industry. I create happiness in the world through calculated design decisions, guided by the appropriate, extensive, and thorough research.

Whether it’s manifesting a new vision, or redefining an existing product, it’s imperative that you understand the people using it. My process varies depending on the project but at its core is a human-centred approach to design thinking.