I am currently responsible for planning and implementing growth strategies for a B2B integration and workflow automation (SaaS) company.
I don't think marketing instincts can be taught through textbooks. I believe we are born with those instincts! I enjoy using my marketing instincts, comb...
I am currently responsible for planning and implementing growth strategies for a B2B integration and workflow automation (SaaS) company.
I don't think marketing instincts can be taught through textbooks. I believe we are born with those instincts! I enjoy using my marketing instincts, combined with my 14 yrs of experience across multiple industries and geographies to develop integrated, multi-channel, multi-touchpoint programs towards targeted goals. My forte is account-based (ABM) strategies.
If you have a general understanding of what (your product), why (your unique selling points), and who (your target audience), let's talk to figure out when, where, and how to meet your growth goals.
One of the biggest challenges in growth marketing plans is understanding the buyer persona beyond the external factors. While it is easier to research external motivators, buying decisions are mainly influenced by internal and psychological factors, which often get missed. To assist you in defining your ideal customer profile, I have created a persona-script model to help you identify the 'real' reasons why your target audience will buy your product.
In my last role, I developed, tested, and launched revenue growth strategies and integrated digital programs to measure, grow, and improve MRR, resulting in a 200% increase in Leads and a 25% boost in MRR, despite limited resources, and a shoestring budget.
As a lifelong learner, I am always searching for ways to advance my abilities and knowledge. Any new opportunity to brainstorm ideas thrills me as a marketing nerd - so let’s get rolling!!!
Reach out to me if you want to talk about: - Integrated demand generation strategy - Account-based plan (ABM) - Events, webinars and conference planning for MQLs (marketing qualified leads) - Content Strategy - Persona Script (Buyer Persona Profiling) - Drip and Nurture Strategy (based on awareness vs. conversion goals) - How to get ROI from your marketing agencies - Inbound and Outbound strategies - Marketing team structure built for success
